The success of a generation can be simply defined. Did you leave the world in a better place than you found it? Turning 100 was our opportunity to prove that we’re considering the next generation in everything we do, the way we have always done.
Who better to deliver our message than the next generation itself? A 9-year-old girl became our spokesperson for the year-long campaign, where she posed some thought-provoking questions about the future.
Inspired by a lightbulb that’s been burning bright for 117 years, the campaign started by asking a very important question about society today. If we can make things that last, why don’t we? We believe that planning for tomorrow should not only focus on ensuring financial security; but about doing things correctly, and doing them for good.
In today’s out-with-the-old, in-with-the-new society we live in, it is all too easy to forget about those who will come after us. Luckily, there’s a group of people that have been building financial futures that last for the past 100 years.
We’ve always believed that it is our shared responsibility to preserve our world, resources and our future. That means finding sustainable solutions to the unique challenges we face to create lasting value which empowers individuals to live their best lives possible. As a natural progression to our 100-year-old campaign, we created a series of visual ads that talk to the planet, as a whole, and how we can build a better world for those who inherit it.
Sometimes we take for granted that all schools have the necessary essentials that these learners need; however, this is not the case. In the hope of trying to change this, we created the Shop for Good initiative as part of our Blue Ladder School programme.
Everyone counts. And every child educated is a success that not only benefits our economy, but the generations to come. To raise awareness of this initiative, we designed a way for everyone to help by giving South Africans the best kind of retail therapy – the chance to shop for good.
Scientists believe that the first person to live to 200 has already been born. But what does that mean? How does one even plan for a future that long?
Planning for the future is tricky. Mostly because we haven’t a clue just how much the world will change. So, we created a five-episode scripted audio docudrama set in 2218 which explores a post-ageing world through the eyes of Lesedi Ndaba, the world’s first 200-year-old, to capture people’s imaginations and transport them to places that cannot yet be seen.
Everything heard was extensive research and consulting with some of the world’s leading experts on research and technology of the future. Each episode explored how someone could live up to 200 and what the financial, social and personal impact of living that long may look like.
8 June 2018 was an incredible day to celebrate. Sanlam’s 100-year-old birthday. In fact, the day coincided with the annual Future and Seniors Leaders conference, too. So, we created a film featuring babies born on our big day, shot in hospitals around the country. The ad was filmed, finished and flighted in just 16 hours – just in time for the celebration conference.
For over a century, Sanlam has seen the potential in Africa, knowing all the greatness it holds. We put our words into action and showed our commitment to potential. We continue to believe in putting our people first, putting the continent first and creating opportunities to build lasting legacies.
That’s why we have and always will, invest in the possibilities of our continent and its people.
As the biggest non-banking financial insurance company in Africa – 33 countries and counting, we’ll continue building a better continent for others to inherit.