Living Life, One Rand at a Time

South Africans don't save. Household debt averages about 75% of their after tax income. As Wealthsmiths™ we wanted to establish awareness on the importance of savings.

Would we reconnect with our money again if we could touch it, feel it and see it right in front of us 24 hours a day? On the first day of National Savings Month, a man suddenly appeared and took a radical step to reconnect with his money. As a social experiment over July, he was disconnected from all his online banking, credit cards and overdraft facilities and he received his entire salary in R1 coins.